The "Bamboozled" campaign launches on ITV today, with a 40 second tongue-in-cheek look at boiler replacement. Directed by Greg Clark at Uber Agency. Cut by Will Simpson
"Rather than just show BOXT as a product focused campaign we really wanted to highlight the genuine frustrations homeowners face when looking to replace or repair their boiler the ‘usual' way and to then highlight how BOXT can come to the rescue with a simple solution to any heating woes,” explained Rob Sandom, Über Agency Creative Director.
The television advert is supported by several sponsorship idents for Good Morning Britain which I also cut.